BOOK MARKETING PLAN FOR BESTSELLING SUCCESS

THE HARSH TRUTH ABOUT BOOK SALES

The average self-published author sells just 250 books in a lifetime.
Even traditionally published books only sell around 3,000 copies total—and most of those sales (about 250–300 copies) happen in the first year.

Why? Because book marketing doesn’t happen by accident.
A-list authors—whether traditionally or self-published—don’t leave book sales to chance.

They follow a clear, strategic marketing plan designed to hit the numbers and foster consistent sales.

If you're aiming for major book sales, it’s time to understand what it really takes.

Here’s what most aspiring authors don’t realize

1. Traditional publishers only market your book for about six weeks.
Once your launch window closes, their attention shifts to the next wave of titles. Without a personalized strategy, your book loses momentum—fast.

2. A-list authors don’t rely solely on their publisher’s team.
Even the biggest names invest in their own marketers, publicists, and launch teams. They build support around their book because they know visibility is earned, not handed out.

3. A-list authors are involved in every part of their book’s success.
They don’t wait for opportunities—they create them. They pitch themselves for interviews, line up partnerships, build relationships with readers, and amplify their message with intention and strategy.

If you don’t take control of your book’s marketing, no one else will.

And if you’re serious about selling thousands of books—not just hundreds—you need more than a few Instagram posts and launch day emails.

You need a plan that’s designed for where you are now, and where you want to go next.

A lot of authors waste time chasing tactics that don’t move books—like random social media posts or one-off interviews with no follow-up strategy.

This isn’t that.

Selling books isn’t about luck. And it’s not about doing more—it’s about doing what works.

Successful authors follow a clear, strategic plan that keeps their book selling—not just for a few weeks, but for the long run. Whether you’ve just launched your book or it’s been out for a while, an effective marketing strategy can create momentum, attract new readers, and generate ongoing sales.

That’s what this service is designed to do.

I take the guesswork out of book marketing by creating a personalized roadmap based on your book, your goals, and your strengths—so you can focus your energy where it matters most.

Here's What's Included

A Book Marketing Audit – A comprehensive analysis of your current marketing efforts, audience positioning, and branding to identify what’s working and what’s missing.

A Custom Book Marketing Plan – A step-by-step strategy focused on the 3–4 highest-impact marketing channels based on your goals and what you actually enjoy doing.

• Templates, resources, and sample copy
• Visibility pathways tied directly to sales
• Sales strategies aligned with bestseller list targets
• High-impact sales opportunities tailored to your audience
• No forced tactics – Hate video? Not on social? Your plan won’t require it
  

This book marketing plan isn't a generic checklist—it’s a custom, actionable roadmap designed for you. You’ll walk away with a clear, focused strategy to sell more books consistently, stay in motion long after launch, and reach the right readers with intention.

Marketing isn’t a gamble—it’s an intentional investment in your book’s long-term success.
With a strategy built around your goals, audience, and strengths, you’ll finally have a clear, sustainable path to keep your book selling—well beyond launch day.

• Comprehensive Book Marketing Audit – I assess your current strategy, branding, and audience positioning to identify what’s working, what’s missing, and where you’re leaving sales on the table.
• A Personalized Book Marketing Strategy – I focus on 3-4 key marketing channels that will drive the biggest impact based on your skills, audience, and goals.
• Step-by-Step Action Plan – You’ll get a clear roadmap so you know exactly what to do, when to do it, and how to implement it.
• Templates & Sample Copy – To make execution easier, you’ll receive pre-written templates, copy, resources, etc. to accompany your strategies.                                                                      

Audit & Custom Marketing Plan – $999

For a one-time investment of $999, you’ll receive:

A Book Marketing Audit – A detailed analysis of your branding, audience, and marketing efforts.
A Custom Book Marketing Plan – A step-by-step roadmap tailored to your strengths, complete with templates and sample copy to simplify execution.

💳 Payment Structure

• $499.50 deposit to begin the audit
• $499.50 due upon completion before receiving the full marketing plan

Whether your goal is to sell thousands of books, position yourself as an authority, or turn your book into a platform for larger opportunities, let me design your proven plan to get you there.

Once your plan is in hand, you'll know exactly what to do—but if you want a professional to implement the strategy for you, I offer Done-for-You (DFY) book marketing services designed for authors who are aiming high and don’t want to go it alone.

• DFY Support – $60/hr (10-hour/week minimum)
• Professional implementation of your custom strategy
• Flexible, contract-free support tailored to your plan

This isn’t virtual assistant work—it’s expert-level implementation of a sales-driven strategy, designed to get your book in front of the right readers, decision-makers, and opportunities.

This plan is for authors who are serious about selling more books and ready to take control of their marketing. It’s designed for authors:

• Willing to take action – You’re ready to follow a clear plan and implement proven marketing strategies.
• Who want consistent book sales – You don’t want to rely on luck or one-time promotions; you want a system that works long-term.
• Comfortable with basic tech tools – You don’t need to be a marketing expert, but you should be able to follow simple steps and use online platforms.
• Who can dedicate time to marketing – This isn’t a quick fix. You need to be committed to implementing the strategies for real results.

If you’re ready to sell more books, increase visibility, and build your author brand, let’s create your marketing plan!